在生成式 AI 引领变革的时代,全球营销格局正在发生深远变化。在日益激烈的竞争环境下,中国出海企业如何快速适应海外市场变化,提升营销获客与转化效率,保持业务稳健增长,成为了亟待解决的难题。
用 Facebook 等社交媒体发布贴文和投放广告、用 Mailchimp 发送 EDM 邮件、用 Google Analytics 分析网站数据,但所有推广内容、客户资料和数据都分散存储,难以快速整合分析,全局洞察营销成效?
想激活从 Google 搜索引擎、社媒广告、独立站等各个渠道来的市场线索,但又无法全面收集客户信息实现针对性、个性化的创意内容推送,导致先进的营销策略无处施展,线索迟迟无法进入 MQL 和 SQL 阶段,转化率极低?
在营销部门协同过程中,市场认可的线索,销售不认可;销售跟进后的线索意向,市场部门又无法及时获取?并且,线索阶段变更、线索活跃等状态也无从得知,导致海外商机跟进和回收不及时,出现大量流失?
》网络研讨会:HubSpot AI 全方位助力海外营销获客,以数据智能驱动业务增长
在直播间,来自 HubSpot 与优阅达的专家顾问不仅深入解析了 HubSpot AI 在海外市场营销、销售和客户服务场景中的应用,为你揭示解锁全球增长潜力的秘诀;还分享了海外营销数据分析实践,带你了解如何统一监控各渠道营销表现,进一步追溯问题原因,以便及时优化营销策略。
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