快速扩张的行业规模使得酒店业竞争日趋激烈,加之近年疫情的反复影响、运营和人力成本不断升高,酒店面临的经营压力和挑战也越来越大。
在此环境下,酒店的数据化运营势在必行!如何用好数据,通过敏捷的分析洞察,预测市场发展趋势,及时了解用户行为和需求,持续优化营销和服务策略,最终助力酒店实现降本增收?
》》》数据智慧 赋能运营——酒店行业数据应用实践
在直播分享中,优阅达解决方案顾问 Wayne 为我们剖析了酒店行业现状,并深入酒店数字化运营,结合多个分析模型,与大家共同探讨如何挖掘用户和经营数据的价值,优化运营管理决策,持续改善入住体验,提升酒店经营效益。
简析酒店行业市场现状与发展瓶颈
探讨:如何结合数字化制定应对策略?
应用分享:分析预测酒店预定和经营趋势
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