零售营运的本质离不开 “人、货、场” 。围绕这 3 个核心要素展开深入探索与分析,将有助于化解零售过程中遇到的绝大多数的问题。
》》》零售分析 之 用数据提升店铺坪效
坪效是“场”的 KPI,追求持续利润增长的零售企业,为提高坪效持续探索,从新零售到前置仓,从品牌直播带货到社区团购,高坪效的商业模式不断推陈出新。
Edwin 老师在分享中,分别以线上及线下的各种 “场” 的场景切入,结合多个坪效分析指标分享了如何精细化运营管理“场”,助力提升客流量与客单价,进而实现更好的效益转化。
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