零售快消数据分析及应用 - 行业方案

New retail channel

Retail Chain ⸺ commercial real estate

(Design, production, ordering, delivery, display, promotion, sales, payment)

Application for retail chain industry

Commercial real estate: branding and shoppers’ traffic flow

Commercial real estate: traffic data feedback

Consumers

FMCG ⸺ channel ⸺ terminal

Demand forecast, production, sellout, channels, terminal display, market promotion, sales formation, market research, new product design.

Demand forecast determines production planning

Country wide channel management and execution abilities determine performances

Understand users, understand trends

Application Trend

1. Fully on mobile: mobile Apps and WeChat
2. Interconnection: Integrated upstream and downstream data information is required to increase consumer awareness

Scan QR Code Sharing Solution

Data is always popular

Push data service

Using Tableau Server's subscription function, retail data reports can be widely pushed to managers at all levels of sales channels, so that the decision-making basis for high-level data can quickly go down to the executive level, and the retail data can be covered at the headquarters and executive levels to form a plan. Multi-level data collaboration of, market, supply chain, marketing, distributors, and sales terminals.

Dynamic life cycle

Use Tableau tree diagrams and highlighted functions to understand the life cycle based on members, products, customers and partners, and understand the development and evolution of each important link in the own business system. Long-term business data fully reflects the development trend of business forms. Through the use of these functions, managers can shift from focusing on summary numbers and compliance to important details and focusing on details of custom categories.

Typical application: sales performance distribution

As a sales director, the most concern is sales and profit! You can view the performance distribution of various provinces and cities through the map; understand the proportion of members (loyal users) in each region through the butterfly chart; grasp the performance of each store through the tree diagram; know the profit contribution of each season's merchandise through the waterfall chart. Make the sales director fully understand the The business status of the jurisdiction area provides the basis for the implementation of the strategic arrangement of the group.

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